Welcome to the Veganuary campaign, a unique opportunity to join a global movement that's reshaping food choices and business practices. If you're a café, restaurant, or shop owner or manager, this is your chance to engage with a growing demographic and enrich your offerings.

What is Veganuary?

Veganuary, initiated in January 2014, is an annual campaign run by a non-profit organization. Its mission is to encourage people worldwide to adopt a vegan diet for January and, ideally, beyond. Since its inception, Veganuary has seen increasing participation, with over 3,000 participants in its first year to a record-breaking 706,600 in 2023.

Why Participate in Veganuary?

1. Reach a Wider Audience: Veganism is not just a diet but a lifestyle choice for many. By participating in Veganuary, you're tapping into a diverse, health-conscious, and environmentally aware customer base.
2. Innovate Your Menu: This campaign is an excellent opportunity to experiment with new vegan products and menu options. In 2023 alone, over 1,610 new vegan products and menus were launched, showcasing the innovative potential of vegan cuisine..
3. Boost Your Brand: Being part of a global movement positions your business as forward-thinking and socially responsible. More than 600 brands, restaurants, and supermarkets promoted Veganuary in 2021, benefiting from the campaign's widespread appeal and positive image.
4. Sustainability and Health: Veganuary aligns with growing concerns about sustainability and personal health. Offering vegan options responds to consumer demand for more environmentally friendly and health-conscious choices.

How Can This Benefit Your Business?

1. Attract New Customers: By promoting your participation in Veganuary, you can attract both existing vegan customers and those curious to try vegan options.
2. Enhance Customer Loyalty: Showing commitment to diverse dietary needs and environmental concerns can strengthen your relationship with your customer base.
3. Increased Visibility: Leveraging our free marketing materials can enhance your visibility both in the local community and on social media platforms.
4. Be Part of a Trend: Veganism is more than a passing trend; it's a growing movement. By joining Veganuary, you position your business at the forefront of this change.

Three new Lavita raw vegan cakes

In line with our commitment to Veganuary, we're proud to showcase our latest offerings that are perfect for this campaign. First, our Lavita Apple and Vanilla Pie offers a delightful blend of crisp walnut layers and creamy vanilla, making it a perfect vegan treat​​. Then, there's the Lavita Blueberry Cake, a fresh and light dessert that combines the sweet taste of coconut milk with wild blueberries, providing a healthful indulgence​​. Completing our trio is the Lavita Cappuccino Cake with Hazelnut and Salted Caramel, which promises a rich experience with bold coffee notes, crunchy hazelnuts, and a hint of salted caramel​​. These products not only align with the Veganuary ethos but also offer your customers delicious, plant-based options that are sure to delight.

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Our Support: Making It Easy for You

To make it easy for you to join this exciting campaign, we are offering free marketing support materials, including customizable social media posts and self-printable posters. These materials are designed to help you promote your Veganuary offerings, including the new Lavita products and increase trial among customers.

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Don't see materials for your language? Contact us

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Veganuary offers a unique opportunity for cafes, restaurants, and shops to expand their reach, innovate their menu, and align with a global movement. By participating and using our free marketing materials, you can effectively engage with this campaign and see tangible benefits for your business. Embrace this chance to be part of a growing community committed to health, sustainability, and delicious food choices. Join us in making Veganuary a success!

Learn more about Veganuary: https://veganuary.com/get-involved/corporate-collaborations/